Before you start searching for events, it is VERY IMPORTANT you understand our company's policies & procedures. Not following these policies may result in the loss of events, not to mention time and frustration.
Things to consider when beginning your search for Vendor Ops:
As a general rule of thumb, if you're not willing to not recoup the money, or spend your time without gain, then let the Vendor Op pass.
Where to look for events:
There are lots of different ways & places to find, here are a few ideas of where to look:
FB VENDOR GROUPS:
There are a ton of Vendor Groups on Facebook. Look for groups that are local to you. Use keywords like your city/town, county or state. If you don't have one that is local to you, start one!
Here's a video tutorial on how to use Facebook to find vendor ops.
Knowing which search terms to use will make all the difference when using the internet to find vendor ops. Search for things like "Vendor Application City/State", "City/State Days", "County Fair Applications", "County Fair Vendors" or "Booth Application City".
CRAIGSLIST/LOCAL ONLINE CLASSIFIED:
Occasionally event coordinators will still post for event needs using web services including Craigslist. This will typically be a last result to find Vendor Ops.
NETWORKING AT EVENTS:
Find out from other vendors what events they've got coming up. Ask "What other events have you done that were successful/good events?
Usborne's BOOTH Policy:
If you do not understand the following OR if you are uncertain how a particular situation applies, please reach out to your Team Leader.
First and foremost, you must find out if the event has an Usborne Books & More representative already signed up for the event. If the organizer informs you that there IS a UBAM consultant already registered, then FULL STOP. You are not permitted to sell at an event that already has a consultant working it.
If the answer is NO (as in there is not a consultant registered for the event), you must FIRST inquire whether an Usborne Books & More representative attended the previous year. If there was not someone last year and there is no one this year, you can go ahead and register for the event. If there was someone last year, ask them to add your name as a follow-up vendor and to contact you if the previous (year's) consultant does not register.
If they DID have a UBAM rep last year, this consultant retains rights to register for that event for the next year up to 30 days prior to the event date. If the person does not register 30 days before the event, you may then proceed to register. The exception to the 30 days rule is if an organizer has a registration deadline BEFORE 30 days. That registration deadline trumps the 30 days rule. If you call to check on an event within 30 days of the event date and the previous consultant has not yet registered and there is not a UBAM consultant already registered, you may proceed to register.
Our booth policies/deadlines are not the concern of Event Organizers and they should not be drawn into disputes between Consultants. Booth opportunities are plentiful, so let’s be professional and respectful and give everyone a great impression of UBAM.
If a school or library benefits directly from a booth, then the Educational Consultant who has it listed has the right of first refusal to the event. If an OUTSIDE organization is merely renting the space in the school or library and the event is not benefiting them, any consultant may register for the event.
-Register as Usborne Books & More to help avoid multiple consultants registering for the same event. You may not sell or represent any other product or recruit for any other company.
Setting up your event:
Your setup is one of the most important things you need to consider when it comes to events.
You want to draw people into your space and make it feel welcoming. Think about what you want your customers to feel when they've been walking around booth after booth and then they see yours...
Create an atmosphere in your space that portrays your brand and message. Where/How will they use the product? On a bookshelf, sitting in a chair, in the hands of a child? Consider bringing in items (i.e. a comfy chair, a kids table for coloring, a playroom rug) to set the stage and make it more interesting.
Overall aesthetics to consider when setting up your event:
Every vendor op will be different and unique, but to save yourself time and stress, have a 'Go To Setup' that you use!
The OBVIOUS Must Haves...
NOTE: All information posted above is subject to change. As Home Office updates policies and systems, these resources may need to be altered. Please notify the Leadership Team if additional information is available and has not been updated on via the Hub.