Coast to Coast Storytellers
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  • Storybook Success
    • Introduction: Getting Started
    • Chapter 1: Launching Your Book Biz
    • Chapter 2: Hostess Coaching
    • Chapter 3: Partying Online
    • Chapter 4: Grow Your Business
    • Chapter 5: Get this Party Started
    • Chapter 6: Get this Party Started
  • Ways to Work
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      • K-12 Book Fairs
      • Preschool Book Fairs
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  • The Hub
    • Seasons of UBAM
  • UBAM 101
  • Home
  • Storybook Success
    • Introduction: Getting Started
    • Chapter 1: Launching Your Book Biz
    • Chapter 2: Hostess Coaching
    • Chapter 3: Partying Online
    • Chapter 4: Grow Your Business
    • Chapter 5: Get this Party Started
    • Chapter 6: Get this Party Started
  • Ways to Work
    • FB Parties >
      • Wish Lists & Recommendations
    • Home Parties >
      • Pretend Hostess
    • Cards for a Cause
    • School & LIbrary
    • Book Fairs >
      • K-12 Book Fairs
      • Preschool Book Fairs
    • RFTS
    • Vendor Ops
  • Recruiting
  • The Books
  • About Us
    • Scripts & Graphics
    • Storyteller Spotlight
  • The Hub
    • Seasons of UBAM
  • UBAM 101

Chapter 1: Launching your Book Biz

C2C STORYTELLERS: STORYBOOK SUCCESS PROGRAM

1. save the date!

7/20/2019

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How do you launch your business?  Well, with a LAUNCH PARTY (or two) of course!  This can be done in-home, online or BOTH...but for this chapter, let's focus on your ONLINE LAUNCH!  

While you wait for your kit to arrive, you can start by getting an online (Facebook) party scheduled.  One of the best things about online parties is they can come together quickly, and the sooner the better.  In general, we recommend FB Parties be scheduled during a weekday evening.  This will allow for your fellow parent friends to get the kids in bed, throw on their favorite jammies and log-on for some online fun!  So, how's Tuesday at 8:30 pm look?!
And don't worry; Your sponsor or a Team Leader will be available to help you with your first couple of parties! You will also learn more about how to have successful parties in the next few posts on this page.

CONGRATS!  You now have 2 of your first 8 events booked for your first month!
More good news...You can/will use the sales from both of this party, to earn both commission & free books!
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SET A DATE FOR YOUR FB LAUNCH PARTY. ​SHARE WITH YOUR TEAM LEADER​
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II. Launch party Graphics

7/20/2019

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III. FRANK List

7/20/2019

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As mentioned in earlier steps, one of the first steps to successfully launching your new business is to brainstorm a list of people you know who might be interested in learning more about Usborne Books. Try not to prejudge what these contacts' future with UBAM will look like. Let them be the one to make that decision; your job is simple, to share your business with them! Who knows? They may become regular customers, great hostesses or fellow teammates of yours...

To help you with this, we've provided you with a 
worksheet that's been created to help get the wheels turning...we call this the FRANK LIST.  The idea is simple, contacts have been broken into 5 categories:
  • FRIENDS
  • RELATIVES
  • ACQUAINTANCES
  • NEIGHBORS
  • KIDS (or people you know through your KIDS)

Remember, even people without their own children at home have children in their life (grandparents, aunts, etc!) so don’t limit yourself – any name you think of, write it down!
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Print and Fill-Out the Frank List
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IV. how to invite vs. announce

7/20/2019

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Director, Beth York explains the difference between
​'announcing' your biz/event to a group, and 'inviting' your friends
​and family to be a part of the experience.

​SAMPLE INVITE WORDING:
​
"Hey there!  Exciting news here...I'm hosting an Usborne Books & More Party Thursday Night and would love to extend you an invite.  These books are the most educational and engaging children's books out there, and I know your kiddos are going to love them as much as mine do!! Our favorite right now is Secrets of the Earth, the girls love that they have to use a flashlight to read it!  

Party starts at 8 pm, all online.  There's no pressure to buy anything, but promises to be fun and informative...and there's PRIZES!  Can I add you to the Guest List?"
How and who you invite to a party will make all the difference in your parties' success.  Here are a few key points that will really help maximize your parties' potential.

1) Make it PERSONAL.  Send guests PERSONAL INVITE (not as a group text or a mass message) but a private message that makes them feel special.  Make sure you include their name, a reason why you love these books and the reason you know they'll love these books!  

2) You'll need to invite lots of people.  Industry statistics show that only a third of people actually RSVP for a party, and of those only half attend.  This means if you want to have 15-20 people in attendance, you'll need to invite upwards to 60-75 people.

*TIP:  Start the inviting process with 8-10 guest who are excited to attend.  Get them to RSVP 'Going' and then invite the next round of guests.  People will see that there are already a group planning to attend and won't want to miss out on the fun for themselves!  

3) Be sure to send REMINDERS.  Your guests have the best intentions to come and support you/your hostesses, but sometimes life gets in the way. They will really appreciate this reminder on the day of your party!

4) Share your EXCITEMENT for the party!  ​​
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Message your Invite Wording to your Team Leader for Feedback
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V. Setting up an eshow

7/20/2019

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Here is a quick tutorial with step-by-step instructions on how to setup an event in your 'Back Office'.  This will allow you to collect online orders on an (party) event.  

1. From your eCommerce Site (ConsultantID.myubam.com) 'Log in' using the email address and password on file with Home Office.  If you are new, the password is most likely the last 4 digits of your SS Number.

2. Once logged in, select 'My Account'.  This brings you to your eCommerce Site Dashboard.

​3. Select 'ADD EVENT' from the menu on the left hand side.
4. This form will automatically default to the eShow option (which is what you want it to do here).  If you were setting up an eFair option, you would want to change this drop down to reflect that.

5. The START DATE will  default to today, which is fine.  Change the EXPIRATION DATE to reflect your event's needs, noting both the DATE and TIME fields.  It is recommended that you leave your eShow open for 24-48 hours AFTER your party ends.  If necessary, you can always come back and extend the date at a later time.

6. Next, enter the FIRST and LAST NAME of your Host, this is how guests will identify that they are shopping towards the proper event.  If you are self hosting or want to 'jazz things up', you might consider trying something like "First Name: My Totally Amazing VIP, Last Name: CUSTOMER Group".

7. Enter the EMAIL ADDRESS of your Host; this will allow them to receive emails as orders from their event come in.  If they do not wish to receive these emails OR you as the consultant are also the host, you can go ahead and leave this field blank.

8. The remaining two fields are for eFairs and can be skipped over when setting up an eShow.  Go ahead and select 'SAVE'.

Congratulations on successfully setting up an eShow!  You can now SHARE the unique link to the event with event-goers, by copying and pasting the Event Link.  When they click on the link, it puts them right into the event (reflected by the top toolbar) and now they can now begin shopping!

NOTE: Setting up an eFair, to collect online orders on a book fair, is a little different then the instructions given above.  If you need to set-up an eFair, please reach out to your Team Leader for assistance.
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VI. Blast off!

7/20/2019

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Finally the time has come for you to take what you have learned, trust what you have prepared and go forward!  You have worked hard to get this far and now the time to reap the rewards has come. 

Before you go though, let's set some GOALS for your party:
  • I'm shooting for _____ in SALES from Launch Party, which will earn me ____ in FREE BOOKS for my family, and ____ in COMMISSION!

  • I plan to book _____ FUTURE EVENTS from my Launch Party!

  • I would love to see ____ of my friends JOIN me in this journey to build our book businesses together.

**Write these 3 goals down and keep them close by during your Launch Party.  And it's okay if you don't reach them, but having goals gives you a measurable amount of purpose in what you're doing!

You're Launch Party is going to be a success and the beginning of many more good things to come! Go get 'er done!

vii. (SAMPLE) LAUNCH PARTY SCRIPT

This is simply a SAMPLE SCRIPT. Feel free to edit/tweak to make it your own!

​*NOTE: This script is designed with the idea that guests would 'Leave their wallets at home'. Near the end, where you would typically give the link to shop, everyone is asked to 'Book a Party' instead! 

Launch party graphics:

The following graphics are intended to go with the above (SAMPLE) LAUNCH PARTY SCRIPT. They may however be used separately with other online parties/groups.
Next - Chapter 2: Hostess Coaching
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NOTE:  All information posted above is subject to change.  As Home Office updates policies and systems, these resources may need to be altered.  Please notify the Leadership Team if additional information is available and has not been updated on via the Hub.
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